About This Project

After building a career pushing all-star athletes Michael Jordan, Kobe Bryant, Dwyane Wade, and more, to greatness, elite trainer Tim Grover decided to take his method to the masses with Attack Athletics, a world-class training system with an arsenal of training products, apparel, and books. Though his reputation precedes him, Octane was charged with creating a logo and brand identity that matches Grover’s no-nonsense approach.