The Insight

When healthcare results are put in a human context, they offer a compelling reason to choose a provider.

The Inspiration

Baylor Scott & White Texas Spine & Joint Hospital’s clinical excellence and advanced technology emphasizes the importance of optimal outcomes.

The Story

Patient stories inspired several campaigns, authentically conveying the personal care they received. Our work, including broadcast television, radio, web and print, was focused on Baylor's commitment to total patient care.