Habitat for Humanity’s “Raise Your Hand Chicagoland” campaign took their mission to the streets, but not just any street. One weekend in May, Habitat erected a house between the Tribune Tower and the Wrigley Building in Pioneer Court Plaza on Chicago’s Magnificent Mile to draw attention to their work in Chicagoland building homes and communities. Over 500 Habitat volunteers built thirteen homes in four days during the event. Octane broadened “Raise Your Hand Chicagoland’s” profile with a 24/7 live stream of the entire build online, as well as in-depth event coverage culminating into a short documentary showcasing Habitat’s local efforts and the transformative effect affordable housing has on families and communities.
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